Indeed, all looks very refreshing, innovative.
For once, concentrating on something for the benefit of the traveller, rather than purely seen to rake in extra cash for some failing Airlines.
Business travel has changed. We all know this, see it, feel it on BT.
Airlines need to be in step with this, not with the recent imposing of changes, that are felt strongly by the traveller (Food, luggage allowance, Seat allocations, FFP benefits etc).
Like any business approach, you lose loyalty if you don’t inform, involve, & communicate management of change, as in any large Organisation.
ANZ Have the teams to bring creativity a-new, cutting edge,Unique, not easy in the mass of concepts in the Airline Industry today.
This is a reflection of listening to customer responses, monitoring the market correctly & responding to it, & sincerely trying to offer a better quality of experience of travel.
This is a very effective strategy, of securing their customer base, through a unique, high quality travel experience. In this way they will have greater demand for their services.
The “strategies” of some airlines, clearly have put at great risk their customer base, loyalty, & financial future. It is not with short term gain/ Instant Financial gratification changes, as carried out by BA.
Cramming more of us in on an Aircraft, cutting the services & facilities, & charging more, will NOT work. I for one, am avoiding such airlines, my loyalty & business will remain with those operating ethically, & fairly to us as Travellers.
This is a huge sector where choice is abundant. Such an Airline deserves to fly without their seats being unoccupied, even if they fit less people in, the Load factors will be much higher. A very sensible & fair business strategy.
Congratulations to ANZ…its just a pity you are not the UK’s National Airline…then we would have something to be very proud of!