Reply To: Aer Lingus 75th Anniversary

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Aer Lingus are celebrating their 75th Anniversary. They have taken delivery of a new Airbus A320 painted in 1960s livery. Having come through a severe downturn and survived it a credit to all concerned.

Their use of Dublin Terminal 2 is a very positive move.

This might be an opportunity for Aer Lingus to have a look at its FFP )Gold Circle club). The lounge at LHR T1 has been improved no end, and is as good as any similar lounge now.

However, I believe that there is value in Aer Lingus looking at it’s Gold Circle club to identify those whose membership has lapsed. Is this due to not flying or switching to another carrier, for example.

BMI did this a couple of years ago, and offered an incentive (Silver membership for a small number of flights). It is a low cost exercise which I imagine would generate enhanced revenue for the company, and expand their customer base.

Would this attract others on these pages?

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