All I care about is the passenger experience being improved. He could start with getting rid off online seat selection fee when booked on hand baggauge fare. Making CE actually worth paying for(the ideas are endless). Improving design of seats, particulary WT.
Dont get me wrong, food has inproved and the IFE as. Its just that not enough money has been spent on improvements. It seems like cost cutting or new ways to improve profits have been happening.