Whilst having some major reservations about the direction that BA/IAG has taken of late (reduced seat pitch in CE, general penny-pinching around the overall pax experience…), I for one am delighted that, for once, a senior management position has gone to someone who is not a bloody accountant. Better still, the guy is a polyglot who’s been around the block. For those of you who are interested, Cruz’s CV and previous experience is set out in his Linkedin profile:
And it was not “Scoot” that he was involved in, it was Clickair. He’s also worked across a range of carriers: legacy and LCC.