Reply To: New Cathay Livery

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IanFromHKG
Participant

I’m with the others who think this falls in the “load of shite/waste of money” camp, and thought so when they introduced the new logo earlier in the year (on the run-up to launching the new Haneda lounge, if you recall). I too liked the red stripe, and this tosh about “freeing the brushwing” still sounds as ludicrous to me now as it did then. I also preferred the name logo with the larger C and P that it used to have – I liked the additional emphasis it gave.

I have been here long enough to remember when the existing livery and logo were announced. In fact, they were pre-announced, and the slightly satirical “Lai See” column in the SCMP invented their own version of what they thought it would look like, discussing the possibility of the standard elements of a stylised bird used by many airlines, blah blah blah, and then produced their own personal top pick which was… a brushwing. It was a remarkably accurate forecast, and the idea that one or two journos with no meaningful budget and very limited time could come up with a logo that was so similar to the one that no doubt cost millions just goes to show what a moneygrabbing charade some aspects (not all, I hasten to add!) can be.

Anyone who wants a good laugh at marketing people (and the legal profession) should take a look at these spoofs:
http://www.rollonfriday.com/Blogs/ReadBlog/tabid/144/id/22485/Default.aspx
http://rollonfriday.com/Blogs/ReadBlog/tabid/144/id/23842/Default.aspx

Happy (and stylish) travels, everyone!

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