@AnthonyDunn CX is not hugely profitable compared to other carriers, JAL IAG, Delta etc. CX has a much higher cost base, however it is protected by Hong Kong refusing to allow low cost carriers to be based at HKG.
CX has relied on load factor and aircraft utilization both of which have limits. CX needs to make meaningful cost savings which unfortunately are being found in cuts onboard and now the changes to Marco Polo club. Staff cost savings are very difficult for CX to accomplish, but onboard practices to streamline service are saving us money. Over exposure to cargo hurts CX as have bad hedging calls. But strong premium demand seems unwavering. Just flew a Chicago round trip, flight full in first and business, lighter load in economy class.
Back to the livery, it will save money, clean, simple, cheaper.