Interesting Canucklad. I guess expectations always come into play with first impressions too. For example my first impressions with SQ in Business was a disappointment. On the flip side with AA it was great! I guess in the case of SQ because i’d heard so so soooo many amazing things about them I was expecting something flawless and seamless and far superior to other products (which it wasn’t). And with AA I was expecting to be disappointed. In my case sometimes first impressions are just a case of bad luck too. I remember my first long haul flight on QF being absolutely hideous and I avoided them for a long time. However, I rank them at the top of my favourite airlines to fly now. I’m with you on UA though – first impression was rubbish. And it’s kept it’s rubbish crown after the couple subsequent flights i’ve flown with them.