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CXDiamond – 22/09/2015 17:52 BST

I think the problem is BA isn’t racing to the bottom, it’s racing to the bottom of the middle, which is not a great place to be in most businesses.

It’s working presently, built on the dominance at Heathrow and a positive business environment, but at some stage all the costs that can be cut will be cut and there will be no more and I doubt BA will have a low cost focus to match it’s market position – there be dragons.