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#538266

FDOS_UK
Participant

Martyn

It makes sense if you (as a perceived low end brand) can demonstrate you get less complaints than a high end company, it suggests you are better value for money (a variant of ‘knocking copy’.)

Edited to add:

http://www.collinsdictionary.com/dictionary/english/knocking-copy

It’s also in line with the mood music O’Leary has been putting out in recent years, e.g.

https://www.youtube.com/watch?v=EezOOC-8NFk

At least FR has had the decency to avoid comparing hull losses in recent years!