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Why is it unfair?
If Ryanair receives x complaints per million and BA y per million, then it is a statistical fact.
At the end of the day, if airlines offer services, then they need to provide them in a way that minimises complaints and premium airlines charge higher fares to offer premium performance.
As Ryanair carries more than double the number of passengers that BA carries, then the airline seems to have a credible record in consistent performance, it’s not a case of a small airline being able to offer a more personal touch, e.g. Porter.
Do the ads give a source for the complaints data?