Just been to look at iPads in Dixons Nth Term LGW. I asked if the indicated prices were duty free/duty paid as there was only one price on each display item.
“Neither” was the reply. “They are all one price….we do not sell duty or tax free. We are just cheaper than the high street”. The iPads I was looking at are actually cheaper on the high street.
You can fool some of the people some of the time……