LOCO Longhaul hasn’t been successful thus far however I believe it will be profitably established within a few years.
Ryanair, EasyJet, SouthWest have excelled by sticking to their models, disciplined – the hedgehog concept as Jim Collins Good to Great puts it.
Venturing outside is starting to happen
The ability of the legacy carriers to gang-up and strangle the LH upstarts at birth (Eg Laker Airways by BA) has been somewhat curtailed.
AirAsia appears successful there, so who and when will be the first sustainable LOCO Long Haul carrier across the pond?