I think the reason they (EZY) haven’t gone longhaul is twofold – fuel costs being so high and burning fuel to carry fuel required for the long flights. Secondly down to fleet utilisation. A round trip to the US will take minimum 15 hours for 2 flights. They could possibly get 6-8 flights in a day flying in and around Europe and they would probably earn more £’s per flown mile at a lower overall cost. Also there as it stands would be no premium passengers paying much higher fares so to fly economy only could possibly lead to a higher average fare than possibly economy on BA. (that last point I have no facts / figures or proof – but it would be interesting to see?).