For balance one should be aware that:
a) Skytrax is a UK based organisation
b) The five findings against Skytrax related to either
– bad housekeeping (failure to verify reviews or adjust rating mid-term, remove defunct airlines promptly)
– self-aggrandizement (over stated number of reviews, official rating was not official, trademarks didn’t exist)
c) Nowhere in the UK’s Advertising Standards Agency report were there claims that the ratings themselves were corrupt or fraudulent.
d) BA were Skytrax airline of the year 2006
e) British Airways new chief executive Willie Walsh said: “It’s fantastic. It means a great deal to me and for everyone at BA.”
Am sure all the 5 points/criticisms subsequently upheld by the ASA would have been equally valid at the time Walsh was lauding its Skytrax awards.
Bottom line, all these awards are flawed in some way yet the industry still publicises the results.
Is there a better one?