Reply To: World Airline Awards – Poor BA!

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Interesting to see that BA have failed to win anything in this years World Airline Awards. Now for 2 years in a row, BA can’t even manage to break into the Top 25, some could say that’s a consistent performance! Even low cost Jetstar beats them in the league table. Perhaps some soul searching at BA HQ might result in some real market research / focus groups to pin point how they as a brand can improve their world wide negative perceptions and start to play catch up with the true World Class leading airlines.

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