I’ve also read the article…thanks CrazyCanuck for posting it!
I was rather taken by this whole boutique hotel concept……
And I’m not getting it….my perception of a boutique hotel is, as follows….
Stylised with iconic themes
Personalised to each customer’s needs
Innovative and leading edge
Brave & confident
As a BA planes flies above me I wonder if this is just SPIN !!..I hope not !
And, training CC to think more like hoteliers is just rubbish…..I would expect far better service from someone who is serving me 1 to 1 for in a confining space, than the occasional contact I have with hotel staff!
Get them to be proud of being the most valuable people in the BA family….and more importantly of all…
Have the “ Pride” to stand up and say “ I am BA”