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I think that you also will have to bear in mind the time at which the orders for these aircraft went in, especially the B787, and that they probably contracted their seat suppliers at the same time to produce a certain number of these seats, which the suppliers would have done while they had the production lines running and the guaranteed order from BA.

I would not be surprised if there are a large amount of shrink-wrapped CW seats that have been sitting in a warehouse having been produced years ago that have just been waiting for the aircraft to fit them in.

They could have had a similar situation with New First and, by virtue of it being different, is why they used it to upgrade some of the older F product as these aircraft became due for refits and they had the stock already there.