Reply To: BA’s July 4th double celebration

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I wouldn’t say posts on here reflect any sort of tide whatsoever.

BA will have sophisticated revenue management tools which will give them good warning when yields are slipping, which is what will drive any changes.

BA’s Club World product was a true market innovation when first brought in. It has led the field for over a decade, in its various iterations, and remains competitive.

To have introduced a new cabin back in 2010 when it was far from certain what the competition would offer would have been premature, and not a good use of funds at a time when the airline was teetering on the brink of bankruptcy.

I foresee, for instance, massive savings in IFE as iPads are routinely offered instead of the fixed integrated systems/screens which add weight, are a potential fire risk, and inevitably become outdated over the life of the aircraft.

Far better for BA to have invested in the older F, WT+ and WT cabins, which is what happened.

Importantly, Club World also remains a consistent offering on the 777/747; there’s one thing people moan about on here it is the pace at which cabins are changed over as if it was as easy as changing one’s sofa in the Drawing room.

I can see BA exploring a new version of Club World, in the context of aircraft which don’t have an F cabin for those who need more space.

It should be noted improving Club World would no doubt result in fewer aircraft sporting a First cabin; we’ve seen Lufthansa removing F because it now has a fully flat product in J.

I can’t really see what I would improve about Club World; the IFE screens could be retina display, I’d like a proper spectacle holder. The catering has improved markedly in recent months.

So it’s only really addressing the less than 50% of seats without direct aisle access which is an issue, though one I feel which is rather overdone in these pages.

Hardly an issue on day flights when the footstool isn’t in use or flights with empty seats, and just not that hard to step over even for those of modest stature. Just a manufactured agenda-serving issue.

Personally I’m happy with the pricepoint and Club World service/product offered, and wouldn’t change it just yet.

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