brilliant post rferguson!!
A classic example of where BA doesnt work is for leisure travellers in the CW cabin for example JFK-LHR (IMHO)
They saved and paid a lot of money to be told to eat in the lounge…Many leisure travellers are used to this concept and expect to eat onboard. When they get onboard they have a very limited option to eat on a sleeper service flight. At breakfast time they are presented with a measly (and in my opinion) embarrassing half tray with a plastic tub of fruit!?!?
They are invited to use the arrivals lounge facilities.. but again not really a concept leisure travellers are in to.
On the other hand… this works perfect for our business travellers.