Yes, the great days are gone, the motivation.
I rememeber fondly about flying BA First often within Asia: KUL-JKT, MNL-HKG and such, but also from ORD to LHR and such.
Always, in F, the purser came along, welcomed you personally, asked about any special preferences, about a “libation” he could have prepeared for you. And even on these short flights a usually small hot and delicious meal was served. They gave you an overnight kit that deserved the name, leather and nice useful contents.
I actually looked forward to flying with BA in these days, I could have taken CX or other premium carriers, but preferred BA. Gone they are, these days..