Around Xmas 2000, along with some colleagues – two of whom were GPs – I helped develop a service called SkyDoc, which provided a “Medic as a Service” (MaaS) offering to commercial airlines.
The rational for MaaS being that this was the only way to guarantee that a flight would have a medic on-board. And naturally the only way to achieve this was to pay the medics for their service.
Initially there was some pushback from airlines, because they felt they could rely on the perceived “moral and professional obligation” indicated by DavidGordon10.
However, one particularly renowned entrepreneurial airline – no names, no pack drill – saw a real commercial advantage to be had from MaaS, and agreed to trial the SkyDoc service on a number of test routes after the switchover from summer to winter schedules in 2001.
Alas, SkyDoc never got to trial the service, let alone roll it out across other routes or airlines, because 911 happened, and the airlines themselves were in severe need of medical care.
Of course it was clear that it would be many years before the opportunity for MaaS would once again be needed. So we packed our bags, kissed goodbye to our dotcom dreams, and flew off into the sunset 🙁