Let’s apply a football analogy for Gooner.
BA CW is like Arsenal. Nice club, everyone respects them, but they are fighting to get 4th place in the EPL, 18 points behind the champions.
Of course if you look down the table, you will find 16 teams below, some very close (like Spurs), others a long way away.
Direct aisle access (Etihad, Jet, new AA etc) is like Man Utd, whilst the staggered 1-2-2, 2-2-1 is like Man City and Chelsea.
Being 4th is more successful than being 20th (Egyptair), but after many seasons without a trophy, the fans want more.