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I admire VK´s passion defending BA (I once was a BA fan too).

Focusing on BA´s business class product I admit lounges in LHR are top notch.
But I wonder who is really BA trying to compete against with its CW on board product? BA sure beats Alitaila, AF or KLM…but are these BA´s competitive benchmarks?

Assuming that seat, IFE and catering are the key items on the air (reasonable assumption to me) I see no rational to put BA ahead any of the following:

– Swiss
– Qatar 777 or 787
– Lufthansa new fleet (flat bed)
– Singapore
– American new flat bed 777-3
– Korean
– EVA Premium Laurel
– Cathay
– Delta (!)
– South African
– Emirates on A380
– …and the list goes on.

I admit some of the mentioned airlines (eg American) don´t offer a consistent product across the fleet and I didn´t include Virgin because I never tried them.

But I am curious to know which business class products does BA consider as competitive set and what strenghts do they believe they have against them.

Maybe VK has a reasonable answer…(or maybe he is just going to accuse me of being anti Walsh bla bla bla)

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