Martynsinclair… Was your post tongue in cheek?
Can understand the thinking, but people are fickle and can desert a carrier like BA far quicker than they could refit or introduce a new product.
My two main routes are now served by oneworld carriers who offer direct aisle access with one doing so on BA code share! Why would I not choose those?
Think crew and BA staff often believe their own marketing…. A dangerous position to take.
Edited 0925 15/5/13 for spelling