Reply To: Direct Aisle Access

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BA futures lab is asking for views on direct aisles access and the results to date, based on 179 individual replies, (83% of whom have flown club world) are interesting.

85% think such a product is important (30%) or very important (50%)

All else being equal 56% agree or completely agree that would choose it over the current Club World.

28% agree or completely agree that they would pay more for it and 56% either disagree or completely disagree.

In each case these results are significantly higher that for a poll a few weeks ago.

My view is that direct aisle access such as CX and AA is the way forward and inevitable as carriers fight for premium traffic.

What are your views?

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