Reply To: WHAT’S HAPPENING TO IAG & BABack to Forum
However, I did not say, or at least did not mean to be understood as saying, that BA feeds Qatar (not Etihad) SriLankan and Malaysian at LHR.
What I do mean is that BA flies to as many destinations direct as it considers worthwhile. However, it uses the hubs of the said airlines to reach the parts it cannot/will not serve direct. Thus it has the major portion of the revenue and obtains some revenue where it would not otherwise.
There is a lot of crticisms of BA for not serving enough destinations in the strong growth BRICS countries. For that reason it logically should codeshare with its oneworld partners, TAM for Brazil, S7 for Russia, Qater/SriLankan for India, Dragonair for China. It already has Comair for South Africa which apparently is going great guns since Joburg is BA´s third biggest base/destination worldwide(according to CAPA) .
IMHO that is the easy/short way to fill in the gaps and reduce dependence on North America.