I will merely make the point one final time – if I wished to go to a non-hub US City, say Nashville, I could fly AA from Manchester to Chicago and connect or Delta to Atlanta and connect. If I wished to be loyal to BA I would need to add an extra leg in both directions. Likewise Australia – MAN-DXB-Australia – no need to go via LHR and BA.
BA cannot make it work but others can and do run profitable services from regional airports. Those championing BA ad nauseam fail to appreciate it is often BA’s shortcomings at the root – no pun intended.
BA have shown no loyalty to the regions, they cannot expect it returned. End.