If BA put their mind to it, “significant improvements” could be made within hours. Having a selection of wrapped cakes and biscuits, as well as a variety of flavours of crisps would take no longer than a drive to the nearest catering supplier’s warehouse. Putting much of this right really should be quite straightforward. In the two weeks between my recent visits to CCR nothing whatsoever had improved. In fact, last time no crisps were available in either CCR or First Lounge because they had “run out”, according to the rather embarrassed manager. It is remarkable that BA – an organisation generally good at responding swiftly to service issues – seems unable to sort this problem out, especially so when some basic improvements would be easy to implement.