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FormerlyDoS – 03/05/2013 10:29 GMT
“Yes, looks like ‘me too’ positioning, LH learning from EK and EY.”
Spot on! Lufthansa may be many things, but innovative and first to market is not one of them 🙂 Cautious and follower, not leader. That is not to say that their First Class experience is stellar!
I have been extremely loyal to Lufthansa for 12 years, but I find the changes over the last couple of years not to my liking. To me, it feels like an introvert focus on decisions rather than a market focus. Claiming that LH Mainline is the premium brand in the group does not map to my reality. Yes, the LH First experience is top notch, but I would use Austrian and Swiss any day in Business Class over Lufthansa both short- and long-haul. LH is simply not up to the task IMHO. I am keen to see what other introvert decisions will come from the SCORE programme.