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For those travelling from the regions it is a good benefit. Whether those who travel First from London on BA would be tempted to move is another question. No European carriers have gone this route so far so a good move on Lufthansa’s part. As some argue – the gap between First Class and business class is narrowing in terms of hard product – seat, so the way to differentiate I guess is through the soft offerings such as check in, lounge, security, transfers, concierge and so forth.
Can see AF maybe following suit but I don’t think BA out of LHR will see the need. What would be more interesting for example is if BA offered this on First Class fares originating in Germany or France for example?