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“Closer to home, like rjbrownmalta, I am surprised that Malta is not on BA’s radar”
The London-Malta route is tightly sewn up, with Air Malta, easyJet and Ryanair operating at least 5 rotations per day more in summer.
BA ‘s CE product is inferior to Air Malta, easyJet dominates LGW and Ryanair has the really low end sewn up.
No space for BA to position in, IMHO. They haven’t the cost base to compete.