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I think what BA needs to remember is that the food needs to improve across the all cabin not just in CW. I remember from watching the documentary (still available on the 4OD website) the BA tasting panel didn’t consider the use of a “nasal douche” acceptable.

Does anyone know if BA run focus testing on passengers before rolling out food? It would also be interesting to know if Steve Warpole is still in charge of the BA menus.