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I’m still out on this all.
I’m wondering are LH plotting to use their brand and fleet elsewhere, having established the routes that BD are now operating on behalf of them. BD hasn’t had a sense of direction for a while so maybe LH’s new tactics could work. Slowly get people used to the BD crews/craft then hand the route over completely to BD and turning them into a semi full service airline, or even fully fledged again!
Recently BD also took on SN and LX flights too, so it maybe a return to intra-European flights from the regions by a quasi-full service airline – bearing in mind that BD are offering LH service. It could also lead into a soft transition into M&M for DC members as more using these routes might transition to M&M for bonus points etc.