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It would be great for BT to review some of the US Domestic “longhaul” offerings, especially Virgin America and Jetblue especially now these are more closely aligned to V:Australia/Virgin Atlantic and American Airlines respectively to see just how joined up these offerings are.

Increasingly, it’s not just about on board comfort and service, which are becoming somewhat commoditised, but rather the overall offering from tansit arrangements, through ticketing, codeshares and interlining of bags. Connectivity in the lounge and on board is also more important (though I am not a fan personally).