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BA leadership, upto now have been totally ineffective in winning the hearts and minds of its front line crew. Why have BA been so singularly incapable of influencing an intelligent, disparate, mostly female team follow a compelling vision?

People centred leaders for a people centred business would have overcome the BASSA hurdle long ago – without having to resort to the bullying – which had the contra effect. Hearts and minds – the crew were willing – BA leadership was not upto the task.

Keith Williams is appearing more effective in being able to influence his front line team.