Why not mention Vueling’s innovative approach?
As to siitting together, if one of the party does not have status on BAEC, you either pay for seats or take a chance of a block being available at -24. I don’t notice that featuring much in the ad campaign.
I don’t often fly easyJet or Ryanair, but when I do, there is no scrum, simply an orderly boarding process that allows one to get on first.
Do I prefer this? Of course not, I like the Vueling model where I can buy an allocated duo seat for 40€ and have the middle one free, as well as sitting at the front of the aircraft.
“BoB should represent an increase in passenger choice, not a decrease, while at the same time keeping fares competitive.
I seem to remember such words being spoken when BACON was launched.