Reply To: BA turning into Low Cost with “Buy On Board”Back to Forum
…All that has been said is that they are looking at a ‘Buy on Board’ option…This would be, at the moment, in addition to the current service.
We are constantly asked by our customers if we sell anything else other then what we have. So I don’t think we have turned into charter just yet!
Having said that, they have said, they are looking at taking our low cost rivals “Head on”…So this could eventually mean the removal of Club Europe and selling everything as I doubt BA are going to make serious money selling a few pretzels!
Ultimately it will be down to our Customers to decide!
Cheaper tickets and ‘Buy on Board’ or keep things the way they are and find alternatives to making Short Haul profitable.