Reply To: BA turning into Low Cost with “Buy On Board”

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VintageKrug
Participant

I think you are spot on robsmith.

It’s a very exciting development, and with Silla Maizey appointed as the new BA MD for Gatwick, it does seem that BA is now fighting back against the growing dominance of Easyjet for leisure travellers.

The “HIgh Value Flying” Campaign is very effective, I think.

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