Reply To: BA turning into Low Cost with “Buy On Board”Create Topic


Home Forums Airlines British Airways BA turning into Low Cost with “Buy On Board” Reply To: BA turning into Low Cost with “Buy On Board”

#499934

VintageKrug
Participant

I think you are spot on robsmith.

It’s a very exciting development, and with Silla Maizey appointed as the new BA MD for Gatwick, it does seem that BA is now fighting back against the growing dominance of Easyjet for leisure travellers.

The “HIgh Value Flying” Campaign is very effective, I think.