Reply To: BA cabin crew set to back new strikes

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Someone at Waterside should remind WW that market perception is core to building and maintaining brand and therefore revenues. BA had been a solid top 5 performer…. no longer.

http://www.superbrands.uk.com/Pages/DocumentManager/CSB%202011%20Press%20Release.pdf

There should be a serious attempt to resolve this dispute fairly and equitably now before brand value declines further.

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