You are right Martyn, it doesn’t seem right a seat like this to be reserved, especially on the Upper Deck,
Although i am not a business planner ir an accountant i’ll try to predict what is the loss from this policy
If i am not wrong BA operates 49 747s, the cheapest return Club Ticket costs 2100 pounds and if we assume that each one is having 2 flights per 24hours, we have a total of 102,000 British Pounds per day.
In order BA to loose those money we have to assume that those planes are flying full on CW, although not everyone had to pay only 2100 pounds,
So it’s fair to say that BA is loosing money.
P.S. We should not forget that every of the CW passenger would love to flight on the upper deck,.