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Interesting you mention about being given hotel cards at a high level Mark. I had a Hyatt card which I never use and only started using Hilton as I was given a Gold card which I have maintained for a number of years, until this year. I have also had a Marriott card of some discription many years ago.
Which Hilton do you stay in Dubai? I usually stay at the Dubai Creek Hilton and have always been given an executive floor and lounge access as a gold member. Ironically I actually booked an executive floor for my trip after Easter, not knowing I was going to be Silver! The only problem I find with this hotel is they have a habit of wacking up the prices at certain times when others are at a much lower rate.
Certainly agree that the subject would make an interesting BT article.