Reply To: Why are budget airlines so successful?Back to Forum
The budget airlines are also very good at marketing their lead in low prices. As lloydah points out fares on BA can be as cheap or cheaper than EZY or FR. People sadly believe what they read and think that the low cost operators are cheaper than BA or others.
Some years ago friends of my parents where waxing lyrical that they had found a cheap flight to wherever it was in Spain from STN, oh yes they said, £10.00 cheaper than BA from LGW each. What they didn’t realise was that the taxi fare from the south coast to STN was £264.00 return, whereas LGW was only £85.00 return. Needless to say they didn’t get such a bargain after all!!