Reply To: Why do I keep returning to BA?

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lloydah
Participant

Looks like the BBC read these posts too:-
There is no doubt that there is an intangible warm feeling for many customers in boarding an aircraft representing elements of their own national culture and possibly with the national flag on the tail.

British Airways has managed to successfully capitalise on these feelings and to do so profitably until the global financial problems of the last two years. However there is no place for sentiment, the ultra-lean and non-nationalistically aligned low cost carriers have brought a new reality to the marketplace. They have shown that a multiplicity of customers is happy to use them.

There isn’t room for all the flag carriers that still exist and those that survive will have to find the right blend of empathetic imagery combined with a hardnosed focus on efficiency and profitability.
BBC News magazine quote.

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