Reply To: Why do I keep returning to BA?

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Clarkson had a good take on it:

“Unfortunately, it’s hard to find fault with something you love. And, strangely, one of the things I’ve loved most of all over the years is club class on British Airways. I love the way that when you’ve finished working in some godforsaken Third World fleapit you’re welcomed on board by a homosexual in grey flannel trousers and you think: “Aaaah. We haven’t even taken off but I’m home already.”

“I love their scones and clotted cream. I love the way they have back-up planes for when yours goes wrong. And I love the calmness of their pilots, all of whom have abbreviated Christian names and reassuring three-syllable surnames. “Welcome on board, ladies and gentlemen. Mike Richardson here on the flight deck . . .”

“Oh, they’ve done their best over the years to shoo me away, ditching the elegant grey and blue livery in favour of that terrible pre-Tony multiworld design on the tailfins, and then by buying the tedious and slothful 777 to replace the brilliant jumbos.

Even when I stopped flying quite so much and they demoted me from a card that entitled me to sit on the captain’s lap to a card that didn’t even get me into the economy class bogs, I still stayed loyal. And what happened when they ditched Concorde? Did I work myself into a frenzy of righteous indignation. Did I rant and rave? No. I blamed the French. “

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