I hope BA are reading this thread – both management AND cabin crew.
There is unbelievable customer loyalty for BA from its regular flyers – even other airlines know it, and it is one of BA’s main assets (as I have said before on other posts). It has been hard won over the years, and by and large is well deserved. And it would be catastrophic to put it at risk, not least because once gone it may not be very easy to recreate.
For myself, I agree with nearly all the comments above, especially VK’s mention of tea! But if I was to name one thing above all others, it is when I am in some godforsaken airport at the end of a long trip, and there is something very important about seeing the BA plane waiting to take me home….