Reply To: Why do I keep returning to BA?

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Actually I love LH too, and AA and CO for that matter. Its the people that make the difference. But its the thing thats most difficult to get consistently right. If it becomes too enforced and formulaic then its not real or genuine.

Ultimately you want to feel you’re being taken care of.

“We’ll take good care of you”…Now there is a strap line.

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