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I think BA is aware of the flutuations in their FC service quality but probably unable to address the problem due to strong union resistance to changes. Another thing is BA gets most of it’s premium passenger revenue on the Atlantic routes where competition from other US carriers is almost nil. Virgin has no FC.
Also BA has superior lounges in T5, together with good frequencies and a rather large loyal and patriotic “FAN” base in the UK, it can afford to ignore the service inconsistency..