Well initially this looked like a good OPTION for those non-business leisure travellers who are travelling on low cost heavily discounted World Traveller tickets who do not want to leave seat selection until check-in.
However, examination of the rules/conditions applicable to “paid seat selection” show they are anything but good.
Unlike other carriers where you can view seat availability PRIOR to purchase and select your desired seat(s) as an integral part of the booking process, BA requires that passengers FIRST purchase tickets (which in many cases are non-refundable/non-exchangable) and then telephone separately (futilely?) in an attempt to select and pay for seats. Is BA expecting everyone to have a seating chart when they call? In many cases passengers don’t even know which aircraft type flights will be operated by.
Having now had the opportunity to read the rules in detail I have to say “forget it BA, we won’t be seeing you any time soon”.
Seat selection should be an integral part of the reservation process!
It really was better in the old B O A C days.
Although we had no advance seat selection then, early check-in always got us the 17A/B seats on the VC10s from LHR to KUL and SIN!
Although we often joked back then (mid-late 60s) that BOAC was an acronym for “Better On Another Carrier” we had no idea what it was to be like after the BA-BE merger and it just became simply B ***** A wful!