I am a big BA fan.
I use their Amex points scheme extensively for my leisure travel. I mainly tranel to Australia on business where BA are not the cheapest carrier, but in the past I have preferred them.
If they now think that I will pay £60 on top of a £3600 business return just tp pick my seat then I’m afraid the answer is no!
I will just switch to Qantas or Cathay.