A seriously competitive price but what’s the catch? For instance, what would it cost to change the return date? Some airlines compensate for lower J Class fares by hammering you when you want to change return dates after departure. For instance, EK charge £200 (!) to ammend return dates on their LON-BOM-LON J Class specials (£1,352).
Also, I wonder when these discounted fares might be introduced for flights leaving from the UK.